CONCEPTO LITTE
This is Julieta Merlini's proposal to experience the concept of Japanese fashion in Buenos Aires.
One part of this project clings to the naturalness and abstraction of the elements, while the other points towards a more geometric and urbanized world. The challenge lies in achieving a balance between these differences.
"It's a concept that will always be immersed in constant movement, adaptation, and learning. And that's very important for me to understand. This concept represents me at my deepest level as a person, and it has accompanied me in my growth. After a few years' pause, it returns with more identity than ever, embracing change as strengths and with strong foundations."
It began as a youthful brand and evolved into a lifestyle concept. What do I mean by this? Litté started as a university project and grew from a small brand to the LITTÉ CONCEPT, transforming alongside its creator. It's a brand born from the heart, built on resilience, and true to its core identity: timelessness, versatility, and distinctive character.
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