As if it wear
AS IF IT WEAR designs pieces shaped by an artistic vision, a fascination with beauty, and a sensitivity to detail. Each one is handmade in Argentina, born from the moment designer Lucía stumbled upon an eyewear factory in Buenos Aires and fell in love with its artisanal, detail-focused process. The brand creates high-quality Argentine design pieces for those who see getting dressed as something more conscious—an act of self-expression, confidence, and joy. Blending craftsmanship with contemporary design and the vintage spirit of the ’80s and ’90s, AS IF IT WEAR offers a different visual universe than the traditional fashion scene.
More than just products, AS IF IT WEAR seeks to offer an experience, one that resonates with people who appreciate beauty and detail. With just over a year of life, the brand has begun to create that sense of magic and belonging, where limited-edition eyewear feels special and unique, a conscious addition to one’s personal collection. Only a few designs are chosen as “classics” and reproduced, embodying the brand’s essence. AS IF IT WEAR was born to be one of those objects that change the way we see the world every day—created for the eyes and the soul.
