0x11

0x11 is an independent label that seeks to evoke the feeling of when clothing was made to matter — intentional, distinctive, and built to last. rooted in early 2000s nostalgia and pulling from the pulse of the moment, yet made to transcend it.our pieces are detail-rich and designed for the multifaceted it-girl with a unique point of view.

0x11 (pronounced zero ex eleven) is hexadecimal for the number 17 — my lucky number.

it's a little nod to my background as a software engineer :)